GENERAL SALES &
SERVICES AGENCY
As the leading airline GSSA company in Malaysia, we are well
experience in establishing and managing the sales and daily operations
for both on-line and off-line carriers to serve the marketplace
consisting of outbound travel agents, consolidated tour producers and
wholesalers, ticketing agents, cargo agents, carriers, associations and
corporate accounts.
Our role is to enhance the presence of the airlines we represent by
providing quality customer service and support to the travel trade and
to passengers. As GSA, we provide the following to our principals:
• Intimate market knowledge, intelligence and planning
• Marketing/sales recommendations
• Sales and promotional actions
• Commercial studies
• Reservations & ticketing solutions
• Administrative relations with local authorities
MARKETING REPRESENTATION SERVICES
As the leading travel and tourism marketing representation company, we
establish and maintain contacts with the travel trade and media to
promote destinations as well as travel products and services to the
travel and tourism industry as well as consumers. Our scope of services
includes:
• Promotional Activities
• Public Relations
• Advertising and media liaison
• Administration / Others
STRENGTHS
PWT stands as the leading representation company in Malaysia
primarily because of its ability to accomplish the requirements of
its Principals, through an in-depth understanding of the Malaysian,
Brunei and other Southeast Asian markets. Our sales,and marketing
network has been established and built over the many years,
resulting in strong rapport with the channels of distribution based
on the long relationships, unceasing attention and unwavering trust.
QUALITY ASSURANCE
PWT has elected to be guided in its business pursuits by the
principle of Total Quality Management. We were the first GSSA and
travel representation to be accredited with the ISO 9002
certification and we have continued to uphold and maintain these
high standards for over a decade.. Since 2003, we have also been
certified under the new ISO 9001:2000 standards.
DEDICATION
PWT shares in the dedication of its Principals in attaining their
objectives and goals for the Malaysian market. Our workforce’s
dedication and loyalty to those Principals and their objectives and
goals are equally shared by its members of the Board of Directors
who, each in their own standing, are some of Asia Pacific’s most
outstanding travel and tourism personalities. Their much respected
expertise and influence serve as the underlying approach for PWT in
carrying out its duties and obligations to its Principals.
DISTRIBUTION NETWORK
Currently, PWT has established its own sales and marketing network
throughout Malaysia and in Brunei and its major source of business
is from five (5) areas, namely:
a) Travel Agents specialising in ticketing services.
b) Outbound tour operators.
c) Online and offline Airlines with own offices or GSAs in Malaysia
d) Outbound meeting, incentive, conference & exhibition (MICE)
handling agents.
e) Commercial houses with business travel and incentive schemes for
employees and/or for their channels of distribution.
PWT has dedicated and widely-experienced sales and marketing
personnel to service these five sources of business.
TELEMARKETING, DIRECT MAILING & PRODUCT EVENTS
Sales support is provided to the field sales personnel via regular
direct mail shots and telemarketing efforts directed at selected
audiences.
PWT also organises tourism & travel trade events as well as consumer
events as part of sales and marketing tactics and strategies to
further enhance the reach or products and services being promoted.
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